Using samples and gimmicks is an effective presentation tool. It is helpful if you are promoting a product.Samples are an invariable aid to peak the prospects interest in your product during your presentation, or after a discussion on the product.
You can do this by bringing samples and passing product around the audience so that audience can feel the product which will make the audience know more about the product and they can believe in what is being presented.
The old adage “ a picture is worth a thousand words' is compounded twenty times that when a prospect not only sees the product but also feels it and touches it. Hearing about something is good, seeing it is better, but handling it is the most beneficial. Simply put when the customer's senses are involved with the product to a greater degree it is more beneficial to the customer and the presenter.
To get the best results while using samples during your presentation try this:
1- It goes without saying only use samples that are clean, in good condition,and are able to do what they are intended to do. Never use or give out a sample unless you checked it out and are sure it functions properly.
2- Never leave a sample unless you have shown the customer how to use it.
3- Make sure the samples you choose fits the customer's needs. Using any other samples is confusing and a waste of time.
4- Never show too many samples at once. (two at the most). More than two is overwhelming and confusing. In this case too much of a good thing is not a good thing.
5- Maintain control of the presentation and the handling of samples. It is best not to let the customer handle them during the presentation, it detracts from their concentration. If the customer reaches for them, stop talking, smile, pause, let them handle it momentarily, then judiciously and politely take it out of their hands. Pause a moment; smile; and continue.
6-Leave literature pertaining to the product with as much pertinent information as possible. It should contain size, colors, dimensions, ordering information. Anything that can be used for quick customer referral.
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