Visuals play a very important role in presentation. Presenter should put some visuals in his presentation . Visuals help the audience to understand the topic easily. The main aim of Visual aids is to reinforce the major points and stimulate the audience. A variety of visuals should be used to clear the concepts.
Visual aids and audio-visuals include a wide variety of communication products, including flip charts, overhead transparencies, slides, audio-slide shows, and video tapes etc. Demonstrating a process or simply passing around a sample of some equipment or model are also effective way to clarify messages visually. If visual aids are poorly selected or inadequately done, they will distract from what you are saying.
Tips on Preparing Visual Aids
- Start with at least a rough outline of the goal and major points of the presentation before selecting the visual aid(s). For example, a particular scene or slides may trigger ideas for the presentation, providing the power of images. Do not proceed too far without first determining what you want to accomplish, what your audience wants to gain, and what the physical setting requires.
- Each element of an audio-visual product - a single slide or a page of a flip chart presentation, for example, - must be simple and contain only one message. Placing more than one message on a single image confuses the audience and diminishes the potential impact of visual media. Keep visual aids BRIEF.
- Determine the difference between what you will say and what the visual aid will show. Do not read straight from your visuals.
- Ask the audience to read or listen, not both; visual aids should not provide reading material while you talk. Rather, use them to illustrate or highlight your points.
- Give participants paper copies of various graphic aids used in your presentation. They will be able to write on the paper copies and have them for future reference.
- Assess your cost constraints. An overhead transparency presentation can always be used in a formal environment if 35 mm slides are too expensive.
- Account for production time in your planning and selection process. Slides must be developed, videotape edited - you do not want to back yourself against a wall because the visuals are not ready. You can often get production work done in 24-48 hours, but it is much more expensive than work that is done on an extended schedule.
- Use local photographs and examples when discussing general problems and issues. While a general problem concerning welding safety, for example, may elude someone, illustrating with a system in use at the site can bring the issue home.
- Use charts and graphs to support the presentation of numerical information.
- Develop sketches and drawings to convey various designs and plans.
- When preparing graphics, make sure they are not too crowded in detail. Do no over-use color. See that line detail, letters, and symbols are bold enough to be seen from the back of the room.
- Do not use visual aids for persuasive statements, qualifying remarks, emotional appeals, or any type of rhetorical statement.
- If you have handouts, don't let them become a distraction during the presentation. They should provide reinforcement following your address. Consider giving them out after the presentation, unless the audience will use them during the presentation or will need to review them in advance of the presentation.
- Practice presenting the full program using graphic materials so you are familiar with their use and order. If you use audio-visual materials, practice working with them and the equipment to get the timing down right.
- Seek feedback on the clarity of your visuals and do so early enough to allow yourself time to make needed adjustments.
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